Empower your beauty routine with cruelty-free products

We hand select all of our clean, organic products so that you can shop guilt-free. From 100% natural formulas , we've thought about every single detail that will impact our environment. 

Jade Facial Roller

The Jade Facial Roller is an incredible tool for inner and outer beauty. Facial rolling is relaxing and de-stressing. It has been a beauty ritual since ancient times in China, dating all the way back to the 7th century.

Shop Now

Our mission

Our mission is to help women everywhere enhance and enjoy their own beauty with the best solutions for everyday beauty concerns.

We make products that produce joy every day.


I was raised by a single mom and today I am grateful for her commitment and discipline to educate me without much support in a society where women are not always equal. 

 I believe that we all are entitled to experience JOY in this world, and connecting with our inner beauty is a way to increase self-love, self-respect, and confidence. 

 We funded Heaven of Joy, to provide self-care & wellness products that provide internal Joy.

Non - Profits

We support programs aimed at improving the education and access for girls and young women.

Featured article

Aromatherapy And Meditation

Aromatherapy And Meditation

Meditation and aromatherapy create a perfect combination. The mesmerizing aroma of natural oils used in aromatherapy help create a favorable enviro...

Read more
Benefits Of Lemongrass Oil

Benefits Of Lemongrass Oil

  Lemongrass oil has a refreshing citrus fragrance that is not only appealing to the senses but is also thought to deliver some deep routed benefit...

Read more